Design Your Company Website For Web 2.0

In this article I will try to explain some of the basic factors to take into consideration when designing your company or personal website for web 2.0. Web 2.0 is simply a better looking, more interactive and functional way of designing and coding your website for the ‘new’ web. First of all the most important … Continue reading “Design Your Company Website For Web 2.0”

In this article I will try to explain some of the basic factors to take into consideration when designing your company or personal website for web 2.0. Web 2.0 is simply a better looking, more interactive and functional way of designing and coding your website for the ‘new’ web.

First of all the most important factor about web 2.0 is user centred design (USD). USD simply put is determining what the most important factors on your site are, and pointing the end users’ eyes to this information.

Now this can be done in a number of ways but in most cases it is done like this:

You create a strong header section for your site – this can include your company logo and your website navigation. Using typography (i.e. a main tagline or company slogan) in a big, bold font with the right color scheme, can be a very effective way of conveying exactly what it is your company does in a web 2.0 ways, you can also use high-impact graphics here as long as they convey your company message.

Create a main content body – this is where all your content will go. By using a content area you can maximize search engine rankings, because you now have a structured layout for the search engines to read, the most common layout is the two column centred focus layout – usually designed to fit full screen on a 1024-768 resolution and stay in the center of the screen as your resolution gets bigger. This is the best and most used form of Web 2.0 layout. The left hand column is usually used to display your main content and some interactivity, while the right column is used predominantly for interactivity like: polls, newsletters, featured products etc but you can mix and match interactivity and where it is shown as you please.

How to layout your content inside your content body – to start you can use some more typography as above, this again conveys your main service or idea, and then an introductory paragraph also in a big font – this lets your end user think you are communicating directly with him/her. Next you can add some form of interactivity – a new projects slide show or a main services slideshow work excellently – jquery is my favourite javascript library, there are so many plug-ins to choose from and is very easy to implement them into your company website. You could also use a image block with attractive high-impact graphics that draws the users attention to it – images could be for main services (i.e. if you have a marketing site you could use promotions, surveys and events for your image block) as long as it stands out and is attractive you can’t go wrong.

Creating your footer section – usually you would use a different color for your footer, a contrasting color, again to draw the attention of the user. Inside you would put another version of your navigation, a copyright notice, a logo of your company and some more interactivity if you wish. The size of your footer will vary from project to project but big footers always work! I will list the different forms of website interactivity in the next section.

Different forms of interactivity – when including many different forms of interactivity on the site you must think about what you would want to see if your where the client. There are many different forms of interactivity, the sky is the limit but this will mostly depend on your coding skill or budget size. A few forms of interactivity are: Newsletters, testimonials or past client reviews, client polls, recent projects, Twitter and Facebook feeds, weather feeds, featured products or services, searching, members sections, blog functionality and commenting, forums, theme switching, text size and font changing, social network sharing like Digg and StumleUpon – the possibilities are really endless.

To conclude anyone can design for Web 2.0 as long as you keep a few factors in mind, which are:

1. Always make attractive looking sites – use quality high-impact graphics (spend a few dollars on good images from reputable stock image sites i.e. istockphoto.com), use big strong fonts, use a good color schemes, be creative and original with your designs. Your client interacts with your front-end; it is your shop window to the world and reflects your company, if this is not up to scratch you will lose your client to a competitor.

2. Try to include as much interactivity as you can – the more you engage the user on every level the more enjoyable the experience will be and this will often be the deciding factor for clients.

3. Don’t overdo your content – keep things simple and attractive – most of the time less is more.

Well I hope you have found some of the points I have raised to be a help and I wish you the best of luck with the design of your new website for your company of online business.

Discover 5 High-Impact Ways to Excel With Blogging

Do you exactly know how to blog? There are a number of people who resort to blogging to promote their products and services-to no avail. How do you add spice or color to your blogs?

1. Participate in blog promotions. Normally, well-established blogs have different freebies and gimmicks that you can participate in. Prizes may range from a free backlink to a post dedicated to you or to your website. This is a very good way to get advertised and even gain friends in the process. So make sure you can have time to participate in them. You have nothing to lose, anyway.

2. Get your own design. If you’re thinking of coming up of a marketing or corporate blog, it may pay to have someone design the overall look of your blog. Remember, branding doesn’t only happen when you produce great articles but also when you present your information and your business in an appealing manner.

3. Keep everything simple. Though add-ons can make your blog look sophisticated, your readers may never truly care about them. Rather than wasting your time in them, focus in providing excellent blog posts. Make sure that everything look spic and span. Avoid clutter.

4. Write contents, not links. There are times when you want to share to your readers’ good quality links you’ve found. However, don’t overdo this, as you’re basically sending your readers away from your blog. Instead, add links to other pages of your blogs.

5. Promote your blog. Most new bloggers think that their tasks end after they have designed and posted articles on their blogs. They think that traffic will just pour in even if they don’t have to do some promotion. This is just but plain wrong. So you can attract your target readers to your blog, you must learn how to promote it. Get free traffic from article marketing, forum posting, link building, and SEO.

Profitable Ebook Writing – Latest 4 High Impact Methods To Make Money With Ebook Writing

Writing ebooks can be your ticket to rake good cash over the internet but only if you know how to make them interesting, attention-grabbing, and highly impacting. You need to know and use the elements that can convince your potential clients to spend their hard earned money on your creation.

In this article, I will teach you to do just that through these latest high impact methods so you can easily augment your sales and profits from this endeavor:

1. Make your ebook worth reading. To easily generate the right kind of attention online, make sure that your books are loaded with valuable and useful information that are highly targeted to the needs and demands of your potential clients. They must also be well-written, readable, easy to skim through, concise, and brief. In addition, they must include some images, illustrations, graphs, etc. that can help your readers visualize and better understand the message you are trying to get across. When you are able to pull these elements together in all of your ebooks, you can be assured that you’ll easily make a lasting mark on this field.

2. Widely promote your ebooks. To easily increase your sales potential, make sure that you use all possible means to market your ebooks online. You can use free advertising tools that are proven to increase your sales leads like article marketing, forum posting, blogging, SEO, and link building. You can also go ahead and spend some cash on advertising by using banner ads, PPC advertising, text links, and paid inclusion. Using all these amazing tools simultaneously can tremendously boost the number of your sales leads.

3. Create compelling sales pages for your ebook. To further promote your ebooks and make them more enticing to the eyes of your potential clients, make sure that you create sales letters that can get online users to take a closer look at your books. Make your sales page work for you by adding streaming audio or recorded testimonials of your most satisfied clients. The testimonials must help you communicate the benefits that these people can get and enjoy once they swipe their credit cards and make a purchase.

4. Hire some help. One of the best things that you can do in order to augment your sales and revenue from this endeavor is to multiply the number of your ebooks. I know that this will sound like getting a lot of work done is a very little time. That is why, I suggest that you outsource some tasks like the proofreading and book designing part, so you can concentrate on writing your ebook content and get a lot of things done in no time.